Dan Masoomi is a Freelance Graphic Designer Based in the UK

Dan Masoomi 2019

kpdc ltd

The KPDC LTD project was a logo design rebrand request from the client. The client had an existing logo which was in need of updating. The client requested we kept the same identity foundations of the logo and incorporate the text and the roof connection. The brief was to create a more sleek design with a blue print theme. The development lead me to go with a more structured font and brought the text closer together, creating strength and stability within the name. Then in keeping with the brief I redesigned the roofline image in a technical drawing style, keeping the structure of the design in line with the letters in the logo and incorporating the style of builds the company works on. Smaller details where then added to give the look of a blue print plan.

Original Logo

First Revision

Final Design

FOOTBALL FUTURE

Football Future is a kids football training programme. They have football training camps throughout the year teaching young aspiring girls and boys how to improve their football knowledge and skills. The client contacting me with specific requirements for her logo. She provided me with some simple sketches and requested I use the three football players in the logo design. Each player represents a different age group, growing in skill level and becoming a better player. The concept for me was brilliant and told the story that was needed for the business.

 

In development  I suggested that we adapt the clients brief in to a team crest rather than a logo. The reason for this is I feel Football Future could be seen as a Football club for the kids, to be part of a team

rather than visiting a business.

FOOTBALL FUTURE

Football Future is a kids football training programme. They have football training camps throughout the year teaching young aspiring girls and boys how to improve their football knowledge and skills. The client contacting me with specific requirements for her logo. She provided me with some simple sketches and requested I use the three football players in the logo design. Each player represents a different age group, growing in skill level and becoming a better player. The concept for me was brilliant and told the story that was needed for the business.

 

In development  I suggested that we adapt the clients brief in to a team crest rather than a logo. The reason for this is I feel Football Future could be seen as a Football club for the kids, to be part of a team

rather than visiting a business.

Client Sketch

First Revision

Final Design

The mako shark

The Mako Shark is a special talent who has taken the hair industry by storm with her skills as a colour specialist. The Mako Shark has a huge passion for colour, tie dye, and sharks! This is how she got her name!  Her fun and bubbly personality shows through in her work and I wanted to express that in her brand identity. I went for a double entandre style logo using the scissors and her love for sharks as the main focus. The scissors are shaped in a way to look like a shark dorsal fin breaking the water. But you can also see it as scissors cutting through hair. 

Below are some other examples of my logo work.